CEO Update Live: Treat your shows like assets and constantly innovate
- June 24, 2016 |
- WILLIAM EHART
Panelists Shapiro, Slater and Yuska emphasize importance of face-to-face meetings From left, CEO Update's Mark Graham, Gary Shapiro of the Consumer Technology Association, Dennis Slater of the Association of Equipment Manufacturers and Chuck Yuska of PMMI at the CEO Update Live meetings forum. Related content Security growing concern for many trade show organizers Sponsored content boosts meetings revenue for some groups Experts give strategy for preventing trade show abuses Some trade shows find that to go big, they need to go public Despite advances in meeting technology, in-person events—in addition to their role as revenue generators—are still the best way for… Read More